Demystifying Digital Marketing Measurement: How Any Business Can Measure Budget Effectiveness

Description

What's your experience in measuring the effectiveness your business invests online or "Digital Marketing" services, products, or campaigns?  Are you kept awake at night wondering if you're getting a healthy ROI on your marketing investment?  Do you get regular and detailed reports from your marketing team, agency or media partners specifically showing your budget effectiveness? In today’s modern business environment, any business can benefit from understanding the fundamental key performance indicators that are essential to cost-effectively growing your visibility and sales opportunities. This Seminar, "Demystifying Digital Marketing Measurement: How Any Business Can Measure Budget Effectiveness," will teach you how. 

If you would like to learn both the basic and pointed questions to ask your internal or external marketing team look no further. We invite you to learn from from a metrics-driven, highly experienced digital marketing professional who will present essential information to manage your marketing department, personnel, or external vendors and partners well, and accurately measure your organization’s digital marketing performance. In fewer than 90 minutes, marketing agency CEO Justin Cerone will share how businesses of all sizes can ensure their digital marketing budget is being maximized in order to deliver the best possible outcome for your business for years to come. 

About the Speaker
Justin Cerone is a digital marketing leader and Chamber of Commerce Trustee who serves as CEO of Lincoln Digital Group, which provides high-quality marketing and advertising solutions to large businesses and premium brands. His experience includes acting as Agency of Record for a multi-national home goods manufacturer; the second-largest automotive group in the nation by sales; a publicly-traded automotive transport company; an award-winning Palm Beach homebuilder and countless other businesses spanning the architecture, jewelry, medical and technology industries. 

Justin has successfully negotiated custom digital marketing partnerships with LiveNation as well as other premium publishers, and possesses international marketing experience in Canada, China, Colombia, Costa Rica, Guatemala and Mexico. In managing individual digital marketing budgets of up to one quarter-million dollars per month for clients, he and his team have developed a strong discipline and proven approach to ensuring cost-effectiveness of digital marketing resources. A thought leader, published author and keynote speaker, Justin is highly-experienced delivering analyses, recommendations and digital marketing measurement presentations to CEOs, CFOs, CMOs and other business leaders.